Sell Online with Confidence

If you choose to Sell online with 1ShoppingCart, you will have a solid tool to help you battle one of the biggest challenges for online merchants: shopping cart abandonment. Sometimes a customer deserts a shopping cart or deletes the items in the cart because the customer did not have an intention to buy at the time he filled the cart. Some fill the cart simply to estimate postage or to bookmark items they want to come back to later. These are desertions that probably cannot be avoided.

There are ways merchants can decrease the number of abandoned carts on their sites, however. Most of the time, it is a matter of providing all the information a customer needs in a way that is easily accessible. Descriptions should be very detailed with accurate product descriptions and color, size and quantity options. When size is an issue, it also helps to provide graphical and numerical charts. These give the customer a context and help them decide whether the product will be a suitable fit.

Since customers cannot physically see or touch merchandise, pictures are a huge selling point. Merchants must be able to provide crisp clear images in multiple views. Additionally, it helps if those images show the product in use. If the product is clothing, someone in the picture should be wearing it, for example. It helps to show customer reviews very near these images.

Finally, customers want to know what their options are for returns and warranties. For merchants, the ideal sale is one in which there is no return. However, the sales world just does not operate this way. Showing clear return policies, service, installation and product guides helps to cut down on returns. It increases the chance that items in a shopping cart will become a final sale. comments