|Photo not mine|
A major key in dress selection is the color of the pageant dress. Choosing a color that mixes well with your hair color and natural complexion is essential. Some colors are more complementary to the person, and by no means should you choose a dress just because it is a color you prefer. Oftentimes, working with a pageant coach helps. They have a good eye for colors and will ensure you choose a dress to match your hair and skin tones so that you look the best you possibly can.
You also want to choose a pageant dress that promotes your best characteristics. Be cautious of choosing dresses with too much design and excess details. If the gown is chaotic, the judges will not feel astounded and give you a nominal score. If you do some research on previous pageants, you can see what the judges are looking for with regard to the best gowns. You want a gown that is striking but not tacky.